In the 2024 elections, Texas witnessed a remarkable shift among Latino voters, particularly in South Texas and key urban areas like San Antonio and Harris County. This transformation was driven by months of hard work from faith leaders, grassroots organizers, and community coalitions focused on mobilizing the Latino vote through churches and local networks.
Recognizing the influence of faith leaders within Latino communities, we worked tirelessly to encourage pastors to speak directly to their congregations about the power of their votes and the importance of aligning them with their values. Through town halls, prayer gatherings, and outreach events, pastors emphasized the stakes of this election—protecting families, restoring the economy, and ensuring the integrity of education.
These efforts paid off, flipping six legislative seats in South Texas and gaining judicial seats in Harris County. This shift wasn’t just about party loyalty, it was about values. Many Latinos are concerned about the current economic climate, border policies, and the erosion of family and religious principles. Donald Trump’s focus on economic opportunity, law and order, and strong border enforcement resonated deeply, especially in border communities frustrated with the perceived inaction from the current administration.
What’s notable is how this shift reflects a larger cultural realignment. Driven by a desire for change that aligns with their faith and values, Latino voters are increasingly voting based on issues rather than party loyalty. Trump’s messaging on job creation, border security, and support for traditional values found a receptive audience among Latino men and working-class families who are concerned about the rising cost of living and the impact of border policies on their communities.
Our coalition’s efforts in reaching Latino voters and amplifying their voices through faith-based engagement have shown that when communities are informed and empowered, they can drive significant change. This election cycle has proven that the Latino vote in Texas is not monolithic but a powerful force that can redefine the political landscape when mobilized around shared values and principles.
As we look to the future, this momentum will continue. By building on the partnerships established with faith leaders and local organizers, we aim to further strengthen the Latino community’s voice in shaping policies that reflect their priorities—faith, family, and freedom.
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