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As Texans move closer and closer to the November general election, campaigns on all sides are heating up and TV ads are beginning to flood the airwaves.

While Republican Ted Cruz and Democrat Beto O’Rourke initiated their television buys earlier this month, those were only the opening salvo in what is expected to be a heavy barrage.

Entering the fray today is Gov. Greg Abbott, who unveiled his first TV ad: “Promises Made, Promises Kept.”

“Four years ago I made some big promises, and I’ve worked every day to keep them,” says Abbott at the beginning before beginning a laundry list of accomplishments during his first term as governor.

Since taking office, Abbott has tracked a strong record of conservative leadership that has allowed Texas to continue to excel economically compared to other states. He has also been at the forefront of efforts to reform ethical standards for legislators, provide much needed property tax reform and relief to homeowners, and rein in local governments’ overzealous regulatory regimes.

It’s for that strong record that he’s been endorsed by leading conservative organizations such as Texans for Fiscal Responsibility, Texas Right to Life, and the Young Conservatives of Texas.

Abbott faces Democrat Lupe Valdez, the former sheriff of Dallas County, on the general election ballot this November.