Reflections on Life & Liberty

Confusing Volume And Mass

February 4, 2022

Depending on your perspective, campaigns either try to convert political volume into a mass of support through messaging, or use the volume of messaging to conceal their lack of mass.

Confusing Volume And Mass

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In the physics of politics, explains Michael Quinn Sullivan, political volume can create a mass of support. Conversely, a loud campaign doesn’t necessarily mean it has a lot of support. Rather than get pulled into the personality games of campaigns, citizens should focus on the substance of ideas and work to promote them.