TexAM University at Dallas is marketing itself as a new, Dallas-based “Texas American Muslim University” that blends STEM degrees with mandatory Islamic studies and explicitly positions Islam at the center of its academic model.
With a physical address in Richardson, the university has received a warm welcome from Mayor Amir Omar, who is the city’s first Muslim mayor. The address is shared by the Dallas Diyanet Mosque and the Islamic Seminary of America.
In a video posted to social media, Omar praised TexAM’s plans and signaled strong support, even joking that he has already “picked out” future office space for the university’s second campus as it grows.
He framed TexAM as a major opportunity and offered to act as a conduit to connect TexAM’s programs with local industry in need of interns and hires.
Omar also suggested that helping the school succeed would be part of a “successful” tenure for him as mayor, while acknowledging that some in the presumably Muslim community are “politically impatient” and would rather see higher‑office ambitions than long-term local focus.
According to its website and promotional materials, TexAM calls itself “the first university in the USA to offer STEM degree programs embedded with mandatory courses in Islamic Studies,” saying about 30 percent of its coursework is devoted to Islamic subjects.
It advertises itself as “TexAM University at Dallas” or “Texas American Muslim University (TEXAM),” with contact information in the Dallas area and marketing aimed at students looking for an explicitly Islamic environment. TexAM does not list an accreditation agency or other academic affiliation. It lists its actual business name as the nonprofit “Texas American Institute for Technology at Dallas.”
The school is currently promoting “Spring 2026 Admissions” with four undergraduate programs and one online master’s program, combining fields like Artificial Intelligence, Cybersecurity, Health Informatics, and Islamic Economics with additional offerings in Islamic Studies, math, and English.
TexAM’s own “About Us” page says its mission is to combine “modern technology with Islamic services,” preparing graduates for fields such as Islamic finance, digital services, and religious education while “preserving Islamic values.”
Marketing copy emphasizes that the university sees Islamic ethics as a guiding framework for how students are trained to work in technology, finance, and other sectors, billing this as a way to “learn, reflect, lead, [and] serve” in a “technology-driven world.”
The university’s outreach materials also highlight themed offerings such as “Islamic Ethics in Artificial Intelligence.” Across its various sites and posts, TexAM consistently describes itself as a distinctively Muslim institution.
TexAM is marketing its inaugural year with unusually low tuition, advertising a “Spring 2026 Admissions” discount of “$99 for a 3-credit course” for overseas students and “$99 × 3” for a 3‑credit course for U.S. students. The school promotes this as part of a launch strategy to attract early enrollees into its bachelor’s and master’s programs in AI, cybersecurity, and related disciplines, all framed as a way for Muslim students to gain high-demand skills in an explicitly Islamic setting.
The branding and messaging target a national and international audience, not just local Dallas-area students.
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